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KENNESAW, GA – Yamaha WaterCraft Group, a division of Yamaha Motor Corporation, U.S.A., today introduced its new and expanded line of 2012 boats highlighted by the debut of the Yamaha 190 Series and an all-new 21-foot platform. This is Yamaha’s most ambitious boat offering to date with 10 models ranging in length from 19 to 24-feet.

“We’ve reached important milestones, becoming the number one selling boat in both the 21 and 24 foot classes. Now we will strengthen our hold of the 21 foot market with the debut of a new 21-foot platform, and bring Yamaha’s boats to a whole new group of buyers with our new 19-foot boat,” said Bryan Seti, Yamaha’s national marketing manager.

Introducing Yamaha’s First 19 Foot Boat Series
All new for Yamaha are the 19-foot SX190 and AR190 boats. These boats set a new benchmark for the 19-foot category by offering a spacious design, remarkable performance, all the attributes of jet power and a full feature package that has not been seen in this size or price range before.

The new 190 Series features Yamaha’s unique internal drivetrain and a compact 1.8L engine package that allows Yamaha to design a more spacious cockpit layout than competing brands and provide Yamaha’s award-winning stern lounge area, the hallmark of all Yamaha boats.

“We’ve been researching the 19-foot segment for years to understand what this buyer is looking for and how Yamaha can exceed those desires,” said Scott Watkins, Yamaha’s product manager. “This boat hit everything right from its large bow seating, spacious cockpit area, tons of storage and a large, low to the water swim platform. It’s a 19-foot boat that feels like... [Read More]

NEW YORK — The New York Boat Show, the granddaddy of all boat shows, opens January 4-8 at the Javits Center packed wall to wall with the latest boats and boating accessories.

According to the show promoters, nearly 50,000 New Yorkers are expected to head to the New York Boat Show that also features interactive education offerings for enthusiasts of all ages. Lifelong boaters and those just discovering the boating lifestyle have the unique chance to shop and compare boats side by side to find competitive deals on everything from luxury motor yachts and sport fishers to performance boats, fishing and watersports gear, boating clubs and vacations, marine electronics, and thousands of boating accessories.


SHOW HIGHLIGHTS:
Affordable entry-level fishing, pontoon & cruising boats: While recreational boating in the U.S. is perceived to be an activity for the affluent, research shows that 83% of boat owners have a household income under $100,000, and an estimated 95% of boats on the water today are 26 feet or less. Yamaha, one of the leading manufacturers in the 19′ to 25′ category, is unveiling six new affordable models at the show starting at $24,999.

Continue Reading @ New York Boat Show Kicks Off 2012 Boat Show Season Jan. 4-8 | Best of Boating

KENNESAW, Ga. – Yamaha Marine Group announced its new 2012 boat show promotion, offering consumers either five years of warranty protection or a credit of up to $2,000 on goods or services from authorized Yamaha Outboard dealers.
The promotion gives buyers of eligible, new Yamaha 2.5 to 350 hp four-stroke outboards a choice between three year Yamaha Limited Warranty Coverage and an additional two years of Yamaha Extended Service or a credit of up to $2,000 toward the purchase of goods or services available from participating Yamaha Outboard dealers.
The promotion is available for eligible new outboards purchased and warranty registered between Jan. 3 and March 31, Yamaha said.
“This promotion gives dealers a great way to increase sales and kick off 2012 with a successful boat show season,” said Dale Barnes, division manager, marketing, Yamaha Marine Group, in a release. “With ‘The Proven Choice Sales Event,’ dealers now have a tool to jump start their sales while offering their customers real value with their purchases – it’s a win/win for everyone.”

Source: BoatingIndustry.com : Yamaha unveils 2012 boat show promotion

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